Talking about the reasons for acquiring such India-centric animated series, Ian Diamond, senior vice-president and general manager, Turner Entertainment Networks Asia, said, "Providing content based on the Indian story-telling heritage is a critical mandate for Cartoon Network in its mission to contextualise the Network for our Indian audiences." It was the fourth Indian produced animated series acquired by the network. Tenali Rama is a part of the Cartoon Network's localisation strategy for India. It was redubbed once again in Tamil, Malayalam and Kannada when it was aired on Chutti TV, Kochu TV and Chintu TV respectively. Shortly after that, it was made available in Tamil (Original dub for Cartoon Network) and also dubbed in Malayalam which was telecasted on Asianet in the same year but got stopped abruptly. It was available in English and Hindi languages on Cartoon Network. The Adventures of Tenali Rama is the first Indian animated television series. Promoted with the tagline "Get Ready for the Rama Effect", the series aired every Saturday and Sunday on Cartoon Network in India. It was produced by Toonz Animation Studios, Trivandrum. It was based on one of the most popular and best-loved characters of Indian folklore. The Adventures of Tenali Raman is an Indian animated television series that premiered on Cartoon Network on 14 June 2003.
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